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The Edit By Derra

At The Edit by Derra, we believe every great personal brand starts with intention.We help creators, athletes, authors, speakers, founders, and public figures build authentic brands that open doors to meaningful opportunities. Whether you're just beginning your creator journey or ready to elevate your visibility, we provide the strategy, clarity, and tools to help you stand out.
From personal brand development and content strategy to media kits, sponsorship preparation, and partnership consulting, every service is designed to help you show up with confidence and purpose.
This isn't about chasing followers—it's about building influence, credibility, and a brand that reflects who you are and where you're going.
Because every great brand deserves the right edit.

The Creator Edit
The Brand Edit
The Partnership Edit 
The Signature Edit 
The Executive Edit (Monthly Consulting)
597
1,297
2,497
$3,997
1,500/mnth
For: Aspiring creators ready to launch their personal brand.
Includes:
-Brand discovery session
    -Niche & audience definition
-Personal brand strategy
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Bio optimization
-
Content pillars
-30-day content plan
-Platform recommendations
-
Growth roadmap
For: Creators and professionals ready to elevate their brand.
Includes:
-
Brand messaging
-
Visual brand direction
-
LinkedIn & Instagram optimization
-
Content strategy
-
Website feedback
-
Brand positioning
​-
Visibility plan.
For: Established creators, athletes, authors, and speakers preparing for paid partnerships.
Includes:
​-Brand messaging
-Premium media kit
-Sponsorship deck
-Rate card
-Partnership strategy
-Outreach templates
​-Brand prospect list

-90-minute consulting session 
For: High-level founders and public figures wanting a complete brand transformation.
Includes:
-
Half-day or full-day strategy intensive
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Complete brand audit
-
Personal brand roadmap
-
Visibility strategy
-
Speaking strategy
-
Partnership strategy
-
Website review
-
Social media optimization
-
Six-month action plan
​-
30 days of follow-up support
For: Clients who want ongoing strategic guidance.
Includes:
  • Two strategy calls per month
  • Partnership review
  • Brand direction
  • Visibility coaching
  • Email support
  • Priority scheduling
  • Quarterly brand planning
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Brand Essentials
Brand Assets
250
700
  • Brand Audit — A comprehensive review of your personal brand with actionable recommendations.
  • 90-Minute Strategy Session — One-on-one consulting to clarify your brand, goals, and next steps.
  • Instagram Optimization — Profile optimization, bio rewrite, highlights, and growth recommendations.
Professional materials that help you stand out.
  • Media Kit — A professionally designed media kit showcasing your brand, audience, services, and partnership opportunities.
  • Speaker One-Sheet — A polished one-page document highlighting your speaking topics, experience, and booking information.
    • Sponsorship Deck — A customized presentation designed to attract sponsors, investors, and strategic partners. 
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  • PORTFOLIO
  • THE EDIT
  • LET'S WORK TOGETHER