By: Derra Howard
Having the pleasure of talking with Maura Weber, the Regional Manager of Sprinkles. As she and I begin to have just a general conversation she then told me how she worked for this cupcake company. At first, I didn't think nothing of it, because we are in New Orleans and there isn't a Cupcake ATM around here. As she went on, I asked " do you work for Cupcake ATM?" She said yes. And the rest is now history. Maura and I kept in touch via email, as I sent a list of questions I had for her. As a manager, she was in Florida opening up two stores.
Let me tell you a little about Sprinkles. Sprinkles, is the first of it's kind with an ATM.
1. When did Sprinkles get started? Sprinkles started in Beverly Hills
Who came up with the name? Candace Nelson (our founder and pastry chef)
2. What year did the company start? 2005
3. Where was the first store? Beverly Hills
4. Who came up with the idea of an atm cupcake oven? Candace when she was pregnant with her second child - had a craving in the middle of the night, and even being the owner and founder of Sprinkles, she couldn't get a cupcake in the middle of the night. So then, the idea of a 24 hour cupcake ATM was thought up
5. For example, when the first customer came to the store and saw the cupcake atm, how was their reaction? Or when you told people.They loved it right away.
Having the pleasure of talking with Maura Weber, the Regional Manager of Sprinkles. As she and I begin to have just a general conversation she then told me how she worked for this cupcake company. At first, I didn't think nothing of it, because we are in New Orleans and there isn't a Cupcake ATM around here. As she went on, I asked " do you work for Cupcake ATM?" She said yes. And the rest is now history. Maura and I kept in touch via email, as I sent a list of questions I had for her. As a manager, she was in Florida opening up two stores.
Let me tell you a little about Sprinkles. Sprinkles, is the first of it's kind with an ATM.
1. When did Sprinkles get started? Sprinkles started in Beverly Hills
Who came up with the name? Candace Nelson (our founder and pastry chef)
2. What year did the company start? 2005
3. Where was the first store? Beverly Hills
4. Who came up with the idea of an atm cupcake oven? Candace when she was pregnant with her second child - had a craving in the middle of the night, and even being the owner and founder of Sprinkles, she couldn't get a cupcake in the middle of the night. So then, the idea of a 24 hour cupcake ATM was thought up
5. For example, when the first customer came to the store and saw the cupcake atm, how was their reaction? Or when you told people.They loved it right away.
6. How many different cupcakes are served? 23 flavors that rotate throughout the week, and about 24 seasonal flavors, but we are always working on new menu items!
7. What all does Sprinkles serve? Cupcakes, Ice Cream, and Cookies!
8. Do you deliver or ship? We do ship our Ice Cream and frozen cookie dough nationwide. As far as deliveries, we use couriers in our local markets to deliver our cupcakes!
9. Now after you guys came up with the idea, how long did it take the idea to become a reality? Candace worked on the cupcake and frosting recipes for 2 years, and after that - it was just about finding the right location
10. What was the driving force behind the name Sprinkles? Who thought of it? Candace
11. What is the ultimate goal for this company? Sprinkles continues to grow and innovate - we started with cupcakes and now we have ice cream and cookies that are made with the same fresh, high quality ingredients. With branching out into other desserts - Sprinkles wants to continue to be the premier dessert brand.
Sprinkles also known as the "cupcake atm" can be found in several different locations.
Go to sprinkles.com_ for more information.
7. What all does Sprinkles serve? Cupcakes, Ice Cream, and Cookies!
8. Do you deliver or ship? We do ship our Ice Cream and frozen cookie dough nationwide. As far as deliveries, we use couriers in our local markets to deliver our cupcakes!
9. Now after you guys came up with the idea, how long did it take the idea to become a reality? Candace worked on the cupcake and frosting recipes for 2 years, and after that - it was just about finding the right location
10. What was the driving force behind the name Sprinkles? Who thought of it? Candace
11. What is the ultimate goal for this company? Sprinkles continues to grow and innovate - we started with cupcakes and now we have ice cream and cookies that are made with the same fresh, high quality ingredients. With branching out into other desserts - Sprinkles wants to continue to be the premier dessert brand.
Sprinkles also known as the "cupcake atm" can be found in several different locations.
Go to sprinkles.com_ for more information.
